Myles Poulton has a long track record working and advising businesses on their advertising and marketing strategies.
He has worked with most sectors and business types, and amongst others was directly involved in launching and building Aldi, Saga, Experian and National Accident Helpline in the UK via Co Ordinated Media Buying Strategies.
Myles works across Media Campaign’s UK and European clients as well as liaising with the US office re transatlantic clients. He is also Group Managing Director of Media Campaign’s parent company Media Campaign Group.
As the largest shareholder and leader of the business, Myles is passionate about service, value and return on investment with all the client’s Media Campaign work with and have worked with over their 45-year history.
He has been involved in growing the companies via targeted acquisitions and diversification but always with the same mantra, service and return on investment for all our clients.
This combined with his obsession with analytics, using both off-the-shelf tools and creating our own bespoke analytical models to fully understand and improve ROI, gives our clients the competitive edge to win.
Joe delivers strategy, planning and buying across all media types TV, Press, Radio, Cinema & Outdoor.
He has scaled many of the fastest growing Direct Response brands to have launched in the last 20 years. Planning for growth is a speciality.
He has a great track record for growth in more branded sectors such as travel & tourism, partworks, music, film, alcohol, dating, pharmaceuticals and financial services.
Prior to joining Media Campaign 20 years ago Joe had worked for ITV for 10 years
Bina’s client servicing and planning is second to none. She has extensive experience of using research and analytics to deliver the effective multi-channel plans needed in fast moving markets.
She has run some of our travel accounts for over 10 years and is a well-known figure in the travel and destination marketing sector. Working with such clients as Trailfinders, States of Guernsey, Silversea Cruises, Taiwan Tourism, APT, Captains Choice, Global Blue and Mark Warner Holidays.
To run accounts for over 10 years in this competitive market place is testament to how she fully understands the client’s brand and commercial objectives and then planning and delivering campaigns to achieve them.