Media Campaign’s success is based on four basic elements
Senior, Experienced Staff – All our senior staff have at least ten years experience
No Share Deals – Unlike ALL of the Network agencies, we have no share deals with any supplier
Constant KPI’s – We always work to strict and agreed KPIs with our clients. Coverage, Brand awareness or ROI
Service – Our growth is based on your growth. Our business has always been based around attention to detail and Service
Media Campaign’s TV planning & buying is some of the best in the UK
Independently proven that we buy up to 60% better than the Networks.
The first and foremost reason for this is that we don’t have share deals. All of the large network agencies agree share deals with the TV contractors at the beginning of each year The main reason for this is that their spends are so large that they can not beat the commoditised average of the market. As they say “If you are the market you can’t beat the market”
Media Campaign is an independent, boutique buying agency, one of the first and still independent. Every spot or Cost per thousand we negotiate is done so for your brand or service. In addition to this as we don’t buy half of the TV market every year we get the best rates, as do all of the Independent agencies. This has been independently audited and in some cases our rates are 60% better than “The pool” (I.e. the Large agency Group rates, Networks)
So rates is a very important aspect, but rates are not the whole story. Targeting on TV is as important as CPT or Spot Rates. There are hundreds of variables when buying TV and we are experts in factoring all of these variables via our experience and various bespoke and tailor-made trading platforms that our staff use on a daily basis. Your campaign objectives will determine the first decision – Brand, DRTV etc….
Time of day (day time versus peak), channel, program genre, the weather (viewing goes up in the rain), spot length, audience ….. these are just some of the variables our senior staff track on a daily basis for all of our TV advertisers
Its all about the detail and the experience and we understand both.
If you would like to discuss TV with us then – Please call Media Campaign today on 0207 3890800 or fill in the or fill in the Contact form on our Contact page. Someone will come back to you immediately
We buy the best press rates in the UK because 70% of our inventory is bought short term
Independent auditors have confirmed this.
Advertisers have tracked this and appoint us in favour of the top UK 5 buying companies regularly
We have been buying Direct Response, Branding and Travel Press advertising for over forty years. We have long solid relationships with all of the major publishers, we understand the market and would happily put our rates up against any agency in the market. If you are currently using press as a medium then give us a call. We will guarantee to match or beat your current rates, but in addition we will give you proven case studies as to how to improve ROI using a mixture of space
Call Media Campaign today on 0207 3890800 or use our contact form
Radio is an exciting medium because it presents the opportunity to talk to target audiences and generate a reaction instantly.
Inspired planning means balancing the RAJAR facts with experience and first-hand understanding of the radio environment and the listener’s relationship to it.
Our radio buying prowess is second to none we are constantly evaluated by media auditors.
We consistently prove that we have no peers.
Its all about the monitoring
Specialists deliver volume buying leverage and expertise and by working with kinetic, media campaign has access to the second largest OOH buying points in the UK.
Paid Media Specialists buying digital media effectively across
Search, Display, Video, Social, E-mail and Native
Across each digital platform we use data and statistics to scientifically optimise web businesses. We look at data from all variables including device, location, ad placement, time of day, day of week, audience demographics and a host of analytical metrics to constantly review our strategy in order to benefit the campaign.
As an accredited Google Partner agency who recently placed top 5 within Google’s ‘fastest growing PPC agency’ 2016, we are lucky enough to have a plethora of Google experts ready to offer support for our services. This means the number of trained eyes on your account doesn’t end within the walls of our office.
We attribute our success to our intelligent planning, buying and rigorous testing. On top of that we have partnerships with the leading data providers, meaning we will always be able to find your target audience.
If you would like us to take a look at your Digital Strategy call Zak and the team on 0207 3890800 or use our contact form